Ms. Ro! CEO #Bosslady
BIO
Ro! brings over 30 years of experience in entertainment and brand marketing, consistently proving herself as an innovative force in the music, film, real estate, motivational well-being, and brand marketing arenas. She made history as the first African American spokesmodel for Jergens Lotion, spearheading a highly successful three-year national commercial campaign that introduced Jergens Body Wash and Ultra Healing Lotion. This campaign tripled sales and launched several new product lines for the Jergens brand.
Ro! has collaborated on numerous projects with prominent corporate partners, handling product placements and production deals with companies such as House of Blues, Billboard Music Awards, SAG Awards, Golden Globes, Oscars, Independent Film Awards, Netflix, Amazon, Chanel, Karl Lagerfeld, Coca Cola, Borden’s, Fox Television, Paramount Studios, Warner Bros., CBS Studios, Sony Studios, MCA/Universal, MTV Music Awards, Samsung Electronics Corp. Korea, Susan Miller Entertainment, The Olympic Committee, NFL Super Bowl, Pro Bowl, Hall of Fame Events, ESPN ESPY Awards, NBA All-Star, NASCAR, CES, NAB, Magic Las Vegas, and Spelling Entertainment, among others.
Currently, Ro! oversees multiple ventures, including The Ro Ro Group Brand Marketing with its sports and entertainment division, and her publishing and record label Ro Ro Records & Entertainment Inc. Her mission is to help others build their dreams by fostering entrepreneurial ventures for both men and women.
As a minority woman, Ro! has mastered her industries through discipline, hard work, and moral leadership. Despite her success, she remains approachable and dedicated to inspiring people nationwide to achieve their dreams.
Ro! emphasizes the importance of planning, hard work, dedication, and continuous learning. She has worked with numerous motivational speakers, athletes, celebrities, and entrepreneurs, making a global impact by creating opportunities for others through her collaborations. Her latest ventures, the HBCU Sports Summit, launched in the spring of 2023 and The Ro! Project, a community driven giveback program is launching Fall 2024.
Through her website, you can connect and personally work with Ro!, who has become a beacon of inspiration for people of all ages across the country. Dreams can become reality with a plan, hard work, dedication, and education. It's time to get uncomfortable and put in the work! Stay tuned for more exciting developments from Ro!
